Take a Closer Look
A common mistake many of us make is to forget, over time, that our audience really is unique. We depend on luck to find a message that connects. Don't lose sight of the true face of your best customer! Here is a quick exercise to help focus your marketing effort where it counts the most: Get specific. Consider your top 3 customers for a moment: What are their characteristics? Are they an aggressive go-getter? [...]
Are you marketing to THE crowd? Or YOUR crowd?
They have always been there, that big crowd, "The Masses", [...]
The late, great actor Marlon Brando once said that the key to great acting is the element of surprise: the unexpected ge …. . .more. . .
Those of us of a certain, ahem, age will likely remember the episode of the old television series, the Twilight Zone, in …. . .more. . .
It was only three words and they likely wouldn’t have caused a kerfuffle in any other country. “Ebit macht frei,” which …. . .more. . .
Of Dizzy Gillespie’s many jazz compositions, none is more infectiously catchy than Manteca. First performed in 1947, the …. . .more. . .
The story, perhaps apocryphal, goes something like this. At the height of his fame in the early 1990s, Michael Jordan’s …. . .more. . .
“Being a New York Yankees fan,” the comedian Doug Stanhope has quipped,”is like going to a casino and cheering for the h …. . .more. . .
The story used to be a staple in newsrooms across the country. “Sorry my story is so long,” the young reporter says to h …. . .more. . .
As the boxer aged, the irascible sports journalist Howard Cossell would chide Muhammad Ali about his diminishing boxing …. . .more. . .
Stumping for Republican Congressional candidates in the 1970 midterm elections, Vice-President Spiro Agnew attacked the …. . .more. . .
Similar to Joe DiMaggio’s, the former NFL quarterback Colin Kaepernick is tall and lean, with the effortless gait– and …. . .more. . .
One of the more common misperceptions in brand marketing is that you can expand your company’s audience with that single …. . .more. . .
“If you were a tennis player, who would you want to be like?” an unseen interviewer asks a young gap-toothed Serena Will …. . .more. . .
South Africans typically greet each other with the Zulu word Sawubona–Sawa for short–which translates literally to “I …. . .more. . .
The prosecutors thought the case was a slam dunk: their evidence included the murder weapon, DNA, and witnesses who test …. . .more. . .
Where have you gone Joe DiMaggio, Our nation turns its lonely eyes to you, With his bantamweight’s physique, and gracefu …. . .more. . .
Good brand marketing is a little bit like a good church. The pastor’s sermon represents the content, the parishioners in …. . .more. . .
“Practice?” begins perhaps the most famous rant in history. “We’re sitting here … I’m supposed to be the franchise playe …. . .more. . .
As a friend tells the story, he was watching a television reporter interview the pilot of a commercial jet that had had …. . .more. . .
When LeBron James played for the Miami Heat, a man walked into a San Francisco bar one afternoon to catch an NBA game, s …. . .more. . .
Had you asked the average Minnesotan in early 1991 to handicap that year’s U.S. Senate race, the vast majority would’ve …. . .more. . .
A 2017 survey by the number-crunching website Five Thirty Eight found that the most beloved team in the NFL is not the D …. . .more. . .
Reading a middle-aged man’s reminiscence about a high-school classmate who was a gifted athlete raises a question: can …. . .more. . .
It seems unimaginable today but no one wanted the 1984 Summer Olympics. At the height of the Cold War, the U.S. had boyc …. . .more. . .
If you ever read Alice Steinbach’s profile of a 10-year-old blind boy that appeared in the Baltimore Sun in May of 1984, …. . .more. . .
As legend has it, Jack Kerouac, Allen Ginsberg, William S. Burroughs, Neal Cassady and Lawrence Ferlinghetti were strugg …. . .more. . .
