Rhianna

One of the more common misperceptions in brand marketing is that you can expand your company’s audience with that single snappy blogpost, Tweet, or video. That, in fact, almost never happens. The most effective brand strategies, typically, build critical mass gradually, over time, courting followers and subscribers by consistently producing quality content. The objective should be to inculcate an almost “Pavlovian” response among visitors to your website, social media site, or video channel, meaning that when they see your brand, it triggers a reflexive mouth-watering appetite for quality content. A big part of this incremental strategy is understanding how most people consume content. Almost anyone can be tempted by “click-bait” offering a glimpse of Rihanna sunbathing poolside, but most [...]